Home swapping is a widely known and accepted form of travel in Europe but not so much in the U.S. where people are reluctant to share their homes and the concept of home swapping is somewhat polarizing.
ISSUEAmericans are already sharing more than they realize so sharing their home is not as big of a leap as it may seem.
INSIGHTIDEASharing feels good and opens up a new way of seeing the world.
300K+
COMMUNITY SIZE
The member community grew beyond 300,000 members, successfully surpassing the original campaign goals of 250,000.
+8% NA GROWTH
North America saw an 8% lift in new members.
ACTIVE SITE TRAFFIC
Drove brand awareness and a steady stream of new traffic directly to the main platform.
