Mastercard wanted to grow travel spending, but Americans were leaving hundreds of millions of paid vacation days unused. Work culture makes taking time off feel like something to feel guilty about rather than something worth prioritizing.
ISSUEPeople worry about what they’ll miss by taking a day off work. But looking back, they’re far more likely to regret the time they missed with their families.
INSIGHTIDEATake one more day of vacation.
+6.6% mastercad travel spend
+5.2% compared to the rest of the category
500K+ people took the #onemoreday pledge
