USC was lacking a strategic and emotional connection as a brand, not only with its’ prospective students, but also its alumni.
ISSUEResearch shows that students and faculty that choose USC believe college should be a place where you can try, grow and figure it out and “learn yourself.”
INSIGHTCome as you are. Leave as you’re meant to be.
IDEA$357.6M
Raised in Private Funding
After year one of the campaign.
This is +$100M increase, the highest in the University’s history.
+13%
OUT-OF-STATE APPLICANTS
+8%
IN-STATE APPLICANTS
The University of South Carolina experienced a major application surge, crossing 60,000 total submissions for the fall term.
$323M
Federal Funding Awards
Despite a rapidly shifting federal funding landscape, USC’s sponsored awards, which include research grants, service awards and training awards, rose by 4.5 percent over the same period a year earlier.
